Cristina is widely regarded as a key opinion leader in insights, digital commerce, and shopper transformation. She is frequently invited to share her perspective on how data, technology, and human behavior come together to unlock sustainable category growth.

SHeCommerce Podcast

Cristina is the co-host of SHeCommerce, a podcast created with fellow CPG leader Jax Dynowski to spotlight the voices and experiences of women in commerce, marketing, and the broader CPG ecosystem.

• The show explores the CPG and retail landscape through a dual lens: business performance and human experience.
• On the business side, episodes unpack topics such as retail media strategy, omni-commerce acceleration, category management, and digital transformation.
• On the human side, SHeCommerce addresses career inflection points, work–life imbalance, representation, and pay equity—issues that shape the lived experience of women in the industry.
• Cristina and Jax bring nearly five decades of combined international experience to pragmatic, 20-minute conversations focused on candid dialogue and immediately applicable strategies.
• The podcast is designed as both a learning forum and a community hub for women—and advocates of women—looking to increase their impact, influence, and career momentum.

Industry Speaking & Events

Cristina is a sought-after speaker at leading global conferences and industry events, where she shares practical, framework-driven guidance on building future-ready commercial organizations.

•   Frequent speaker at events including GroceryShop, Shoptalk, Quirk’s, IIEX, ESOMAR Congress, P2P Institute Live, and others.
• Regularly invited to present on omnichannel strategy, shopper-centric growth, retail media, and the evolution of category management in a digital-first world.
• Known for translating complex trends—such as AI, retail media, and phygital commerce—into actionable frameworks that commercial, marketing, and insights leaders can apply immediately.
• Helps organizations move from siloed initiatives to integrated growth systems, grounded in shopper needs and measurable business outcomes.

Podcasts, Panels & Media

In addition to hosting SHeCommerce, Cristina is a regular guest on industry podcasts and panels, and is often featured in trade media for her forward-looking perspective on the future of retail and insights.

• Guest appearances on platforms such as The CPG Guys, Brave Commerce, The FMCG Guys, Rethink Retail, and others.
• Recurring themes across her interviews include: aligning insights with a unified commercial narrative, designing for a “triple win” (brands, retailers, shoppers), and building resilient growth through 'phygital' shopper experiences.
• Featured in leading industry publications for her work on eCommerce, impulse in e-grocery, and omnichannel category leadership.
• Frequently asked to comment on emerging topics such as the role of AI in insights, the evolution of retail media, and the impact of new fulfillment and channel models on shopper behavior.