Cristina Marinucci is an innovative, performance-driven commercial leader with a proven record of challenging business paradigms and catalyzing transformation. As Global Vice President of Growth & Omni-Commercial Insights at Mondelēz International, she connects data-driven insights to tangible business impact, redefining how brands, retailers, and consumers engage across the entire path to purchase.

Her career has been defined by strategic innovation in digital and shopper transformation. Cristina has designed and led global programs that move organizations from channel-focused execution to truly omni-channel, shopper-centric growth models. She is known for uniting marketing, sales, retail media, eCommerce, and insights into one integrated commercial growth framework, breaking down silos and enabling sustainable, penetration-led growth.

With more than two decades of experience across leading FMCG companies, she has consistently turned consumer and shopper data into growth engines—delivering category gains ahead of the market, building future-ready capabilities, and mentoring the next generation of talent.

Current Focus Areas:

• Digital and shopper transformation across physical and digital shelves.
• Category and portfolio growth through advanced insights, analytics, and AI.
• Designing world-class shopper and commercial capabilities across people, processes, and tools.
• Mentoring and developing high-performing, highly engaged teams.

Professional Snapshot:

• Global VP, Growth & Omni-Commercial Insights, Mondelēz International.
• 20+ years in Insights, Data & Analytics, Category Management, and Marketing.
• Experience across Snacks, Spirits, OTC, Personal Care/Beauty, and broader FMCG.
• Recognized industry Key Opinion Leader and frequent global conference speaker.
• Founder of global mentoring programs that have supported hundreds of professionals.